Thursday, 18 December 2014

Are You Fed-Up With Your Dirty Carpet?

With your hectic life, it’s impossible to have a super looking carpet.

It does n’t seem to matter how much you vacuum or what you threaten your family members, it’s always the same old story. – A dirty carpet.

It doesn’t have to be that way.

What condition is your carpet in anyway?

I'm sure it's not as bad as the one in the photo, but...

You can find out with a Free Consultation.

1.     I’ll cover all the problems your carpet has. I’ll check for ‘unwanted’ stains. I’ll tell you whether or not they can be removed and how.

2.      The Best Cleaning Method for Your Carpet – We use all the cleaning methods in the industry so we can choose most thorough cleaning method for your type of carpet. Our method don’t leave residue or cause shrinkage & is the most powerful cleaning process around. We clean to the base of your carpet removing harmful bacteria and leaving your carpet clean and healthy.

3.      Honest Pricing – We promise no high-pressure sales gimmicks. The prices we quote you are fully inclusive. There are no extras. The price quoted includes all the solutions, machinery and man-power we need to get the job done right. We only have one standard of cleaning – thorough, professional & exhaustive.

4.      FREE Consumer Information – I’ve dedicated this business to helping you and other consumers to better understand carpet & upholstery cleaning – that’s why I publish my Consumers Guide To Carpet & Upholstery Cleaning which I offer free to everyone.
Go to to find out how to avoid the cowboys.

There is no cost and no obligation to even get one room cleaned. It’s absolutely Free!

By Kevin Goodwin, 020 8687 1711

Saturday, 13 December 2014

The Secret Life of Mould
There are 100,000 known species of mould identified and approximately 100K-200K still to be identified.
Mould is a key decomposer and is responsible for 98% of composting.
Mould is made up of living organisms thriving on moisture and an external food source such as sugars, starches and organic carbons.
Mould will grow on anything it can feed off ie; paper, wool, wood etc.
Germination can occur within 12-24 hours with visible growth within 48-72 hours. This is why you need to have freshly cleaned carpets dry within 12 hours.
Mould grows in colonies of millions of spores that engage in chemical warfare with other types of mould.
NEVER approach mould with a chemical as this causes it to sporulate.
Mould spores are in the always in the air we breathe. Normal ecological levels are so low they are acceptable to the human body. However, elevated levels can cause problems like Hay fever and other breathing problems.
The risk is dependent upon the specific contaminants present ie;
·         the quantity

·         the concentration

·         the frequency of exposure (ie; living in a mouldy house)

·         duration of exposure

·         and individual resistance
Invasive aspergillosis can occur as an infection with pneumonia that spreads to the heart, lungs, brain and kidneys via the bloodstream.
Mould is a biological agent – COSHH regulations apply when treating or trying to remove it with chemicals.
The HSE List of Biological Agents include: Hazard group 1, Aspergillus species, Penicillium marnefei, Cladosporium. Hazard Group 2 species, Cryptococcus neoforms.
The majority of mould spores are invisible to the naked eye, but when you can see it, (black or green mould), it has formed a colony with millions of other mould spores. 1cm of mould can contain 80 million spores of penicillin.
Attempting to clean mould with chemicals can be rather dangerous as mould cannot tell the difference between cleaning products and an attack from another species of mould, so it will fight back with its own form of chemical warfare.
Cleaning companies must undertake a suitable and substantial Risk Assessment before exposing employees to mould without suitable training.   Staff are within their rights to refuse to clean carpets in a mould infested area until the area has been professionally decontaminated.
There are around 7 million asthma sufferers in the UK that could be triggered by mould spores that flourishes in doors with high moisture and low airflow. Typical causes of indoor moisture is; breathing (about 1.5 litres per person per day), baths & showers, cooking, washing, drying laundry, cleaning, fish tanks, leaks, storm floods & damp weather.
So who is most at risk from mould?
Infants & children whose immune system may not be strong enough to cope. Pregnant woman having respiratory problems, the elderly, alcoholics, drug abusers and hyper sensitive’s.
How big is the risk?

This all depends on exposure frequency, duration of exposure, the amount and concentration of mould and the type of mould… Not all mould is harmful.
What should you do if you detect mould in your home?

Try to find the cause, if it’s a leak etc, you need to fix this first.
If it’s from general condensation from high indoor humidity, try the following…
If it’s a warm sunny day, open doors and windows as often as possible to allow plenty of fresh air into the property.
If it’s typical British weather, then you will probably need de-humidifiers to remove the moisture and dry the air and switch the heating on.

Once the mould has dried into a powder, you can use vacuum cleaners to remove it, but try to vent the vacuum cleaner exhaust to the outside of the property.
You should not attack/clean the mould unless you know what you are doing or of you know the type of mould you are dealing with. It is highly recommended you contact a local mould removal specialist to advise you on any type of mould growth treatment and removal.

If you are worried about mould treatment or removal in your property in South London and Surrey you can contact us on the details below.

By Kevin Goodwin, Direct Cleaners, 020 8687 1711

Friday, 5 December 2014

The Truth and Pets and your carpets and rugs

There are 27 million cats and dogs in the UK, I think we can safely say we are a nation of pet lovers. That acuminates to 30-40% of all households in the UK having pets.
Although most pets are very well trained from a young age, there are still many natural habits our pets possess that we may or may not be aware of… These can include; Chewing, scratching carpets and furniture etc, unsociable noises like barking and screeching, biting, drooling, begging AND fouling in the home.
Even to a house trained pet, wool smells like other animals so they will be automatically drawn to it to mark their territory. This is why wool carpets can be prone to pet accidents more than other carpet fibres.
Cats and dogs like to make their mark in their territories, this is a natural instinct for them and as many Tom cat owners know, once a Tom has ‘marked’ his area, it can be almost impossible to remove. Also, most carpet warranties do not cover urine damage.
Dealing with urine problems is never as simple as pet owners think or some ‘pet urine removal’ product manufacturers claim.  Urine correction services and related costs vary by the degree of contamination and the price quoted may have to change in relation to the extent of contamination to be removed.
There are professional carpet cleaners that can help with this, but it is a very specialised area and process and not something your ordinary carpet cleaner can normally adequately deal with, despite what they claim or tell you.
Pet urine consists of urea, uric acid, water, yellow pigment, cholesterol and enzymes. It starts as an acid when first released and then turns to alkaline (ammonia) as it dries. This is why you can get such a strong smell from pet urine. Obviously the strength and damage this can cause to your furnishings depends greatly on the age of the pet, the diet and whether it has any medical conditions. Humidity and heat will also amplify odour.
The yellowing is caused by the yellow pigment and has a dyeing effect on fibres, this explains why the yellow stains are so difficult to remove from carpets and rugs. However, there are processes and procedures that can be taken to greatly reduce the staining, (although no one can guarantee to completely remove this type of stain), and neutralise the accident and make the area much safer.
The simple truth is, Pet urine in carpets and rugs is NEVER simple to deal with. Unfortunately it’s not a case of just spraying the area with a solution and going over it with a carpet cleaning machine.
Another important thing to bear in mind is the affected area may be the victim of repeated attacks by the lovable pet. Even though the stain may look minimal on the surface, the majority of liquid has gone into the base, backing, underlay and floor under the carpet or rug.
In a carpet, this can be like a mushroom turned on its head, with the tip on the surface hiding a massive affected area you cannot visibly see. Think about it, the liquid has to go somewhere and spread.
You can use an ultraviolet light or a high intensity light to locate the urine and even use it around the house when it is dark so you can identify any other areas affected. An electronic damp tester can detect the crystals in urine. pH testing may also indicate the presence of urine.

So, the only real way to deal with this type of staining is to replicate the process of how it got there in the first place, with a product that is capable of dealing with the type of substance that is in there.
This mostly involves completely flooding the affected area with the appropriate product, allowing it to work for enough time, very thoroughly rinsing the area and very quick extracting and drying.
To correct colour loss, spot dyeing colour can be the only solution. 
Obviously, this type of treatment is very time consuming and can also come with its own risks to the rug or carpet, so a balance has to be made as to whether it’s worth going down this route, or if the rug needs replacing.
If it’s an expensive rug or has sentimental value then it should be worth considering having this done, but sometimes the expense of going through this process or the effect it may have on the item might make it worth considering a replacement.
If you have had a pet, or have pets soil on your carpets and rugs, I believe the very best advice I can give you is to seek a local professional cleaner that has a good track record of dealing with these types of problems.

Use the comments box below to tell us your best solutions for removing pet accidents from your carpet or rug.
If you’d like to contact us please do so on 0208 687 1711, email
By Kevin Goodwin, Direct Cleaners Ltd

Monday, 24 November 2014

10 Super Foods

We all love our food. Here in the West we seem to have an unlimited choice of foods available to us.
Compare our diet to 50 years ago, it is astonishing how far we have advanced in our consumption of very exotic and tasty foods from around the world.
But why is it that the food we seem to enjoy eating most is bad for us and healthy food doesn’t always seem as exciting!? Why is it that unhealthy foods are so easily available, cheap and so addictive? Why can’t the same be true for healthy foods?
I think we all understand how it works, foods are processed to make them more viable from a business point of view. To make a food product more profitable you’d want it to be as tasty as possible, (add sugar and/or salt) and make it last as long as possible, (add preservatives). With a good marketing campaign behind you, you have the perfect recipe to sell tasty, addictive, profitable, long lasting foods.
Unfortunately to be healthy, foods need to be as ‘naked’ as possible. So no processing or refining to make them last longer and/or taste nicer. We are naturally built to eat fruit, vegetables, nuts, seeds and occasionally meats and as fresh as possible in their natural state. As soon as anything is done to them by way of processing or refining our bodies struggle to deal with this type of ‘unnatural’ food.
Obviously our bodies are very good as breaking down all types of food, and we become very conditioned to the diet that is available to us. But, in the West we have recently had an abundance of unnatural foods that our bodies are struggling to handle.
Also the amount of food can be a modern issue.

Numerous studies have consistently shown that eating little and often is far healthier than eating a lot occasionally. So 4-6 small meals a day is far better than 2-3 large meals. This might be because our ancestors would naturally graze on fruit and berries etc all day… rather than eat a large meal at fixed times.
Also, test have shown that people who live on a low calorific diet are generally far healthier and live longer healthier lives. Again, this has probably got a lot to do with how we would have survived in the wild.
So, what are shown to be the very best foods that are easily available to us today?
Here they are, in no particular order:

1.       Blueberries

Packed with antioxidants and phytoflavinoids, these berries are also high in potassium and vitamin C, making them the top choice of doctors and nutritionists. Not only can they lower your risk of heart disease and cancer, they are also anti-inflammatory.

2.       Garlic

Aphrodisiac, money, food, medicine, vampire repellent – garlic has had many uses throughout the ages.

More recent evidence-based research suggests garlic may be effective against high blood pressure, cardiovascular disease, cholesterol, colds and some cancers.

3.       Spinach
Popeye was definitely on to something — eating spinach even before we knew about superfoods! Spinach is filled with antioxidants, including vitamin C and beta-carotene, as well as lutein and zeaxanthin — a duo that acts like sunscreen for your eyes and guards against macular degeneration. One cup of fresh spinach leaves also provides almost double the daily requirement for vitamin K, which plays an important role in cardiovascular and
bone health. And of course you can't forget that spinach is a great vegetarian source of iron, which keeps your hair and nails strong and healthy. Use fresh spinach leaves as a base for salad or sauté it and add to an omelette.

4.       Grapes
This fruit is fabulously portable, so there’s no excuse not to include grapes in your healthy eating plan. They may strengthen your eyes, help with circulation, and may even fight cancer and kidney stones.

5.    Tomato’s

They are loaded with lycopene, which makes your skin look younger and keeps your heart healthy. In fact, a Harvard study found that women with the most lycopene in their blood reduced their risk of a heart attack by 34%.

6.       Salmon and other fatty fish

Salmon is a rich source of protein, vitamin D, selenium, B2, B3, B6 and B12 and those all-important omega-3 fatty acids. So exactly what can salmon do for you? Quite a bit, including protection from cancer, cardiovascular problems, macular degeneration, depression, and cognitive decline – that’s a lot of pluses in a pretty compact package. The best salmon to buy? Wild caught, Alaskan salmon, which routinely ranks low in contaminants and high in nutrients. Wild salmon’s benefits start to kick in at about 2 servings a week, so there’s no need to over-do it.

7.       Chocolate

Dairy free chocolate, in moderation, is a delicious treat that actually does a body good. It can help elevate mood, improve blood flow and even lower blood pressure. It helps reduce inflammation and LDL “bad cholesterol,” and it’s loaded with antioxidants, which can help prevent cell damage, degenerative diseases and even cancer – all of which is good news for chocolate lovers. Keep in mind though, chocolate’s numerous health benefits are not a license to set up camp in the sweet aisle. You have to manage your “dose,” keeping yours to a modest 1 oz. serving, a few times a week. To maximize chocolate’s benefits, look for high-quality, dairy-free dark chocolate that’s at least 70% cocoa – and enjoy!


8.       Nuts

Eat over 5 oz/wk. They can cut heart attack deaths by 40% in women. Almonds and walnuts lower cholesterol. Unsalted are best for you. And eat them raw if you can. But I personally find that beer tastes way better with salted roasted nuts. Hey, you don’t have to be a fanatic about this stuff to make it work for you.

9.       Green & Black Tea

How about a super food that’s cheap, has no calories, is associated with relaxation and pleasure, tastes good, and is available everywhere, from the finest restaurants to the local diner? And how about if that food lowered blood pressure, helped prevent cancer and osteoporosis, lowered your risk for stroke, promoted heart health, played a probable role in preventing sunlight damage to the skin (such as wrinkles and skin cancer), and contributed to your daily fluid needs? Tea is all that. If you’re not sipping orange pekoe at the office, gulping refreshing brewed iced green tea on the tennis court, or enjoying some Earl Grey after dinner, you’re missing an opportunity to improve your health and longevity with tea, the world’s most popular super food.

10.   Olive Oil

Several large studies suggest that the monosaturated fat in olive oil is good for the heart. Olive oil lower bad cholesterol levels and increases the good levels.

Olive oil is also rich in
antioxidants - it's probably one of the key protective aspects of the so-called Mediterranean diet.

Watch out for the calories - a little goes a long way. A tablespoon of oil contains 120 kilocalories, which is the same as a large slice of bread and butter.

11.   Pomegranate

Bonus super food!! One of the oldest known fruits, found in writings and artifacts of many cultures and religions, the pomegranate (punica granatum) is an original native of Persia. This nutrient dense, antioxidant rich fruit has been revered as a symbol of health, fertility and eternal life.
What are your favourite super foods? What are your vices? I’d love to hear your comments.
By Kevin Goodwin, Direct Cleaners ltd,

Tuesday, 18 November 2014

If you dropped your favourite sweet or biscuit on your living room carpet, would you pick it up & eat it?

Fact: 80% of men surveyed would eat their favourite biscuit if they dropped on their lounge carpet & 60% of women!
If you dropped your favourite biscuit on the pavement in Piccadilly Circus, would you pick it up & eat it?

In a survey only 1% of people said they pick up their favourite biscuit & eat it if they dropped it in Piccadilly Circus!

This survey showed that the average 2 year old carpet has 5 Times more dirt and particular in it, than the streets of Piccadilly Circus.
So What's Found in Carpets?

These are all study's by Insect Research & Cambridge University.

Pollen Grains - These can trigger Hay Fever in the Spring & Summer.

Mammal Hair. Which includes (Human, Cat, Dog, Rat & Mice).
30 Different Types of Insect including:

Dust Mite Allergen - The Main Trigger for Asthma & Most Allergies.
That's not all. After 2 years, an un-cleaned carpet will weigh 2LB's heavier per sq-mtr.
The sad fact is 90% of Britain's will never get their carpets cleaned.
But… before you go and rip-out your carpets consider this.
Think of your carpet as a giant Air Filter for the room. Because that's what it is.

 ·         We breath about 50 lb's of air every day. About enough to fill 3 average size rooms. 

This air we breathe carries much of the pollutants stated above. Especially the harmful ones like Pollen Grains & Dust Mite Allergens.
Here’s the good news… When the air circulates around the room, the pollutants get trapped in the carpet and stays there.
On hard floors, the pollutants hit the floor and bounce back up into the air that we are breathing.
So if these pollutants are not filtered out by your carpets, where do they go?

Straight into your lunges!

Cleaning a carpet, is proven to remove Pollen Grains, Dust Mite Allergens and most of what is found in the carpet.
Like any filter, it needs to be cleaned or replaced.
The carpet & Rug Institute recommend carpet cleaning every 6 months.
People with children who suffer from asthma have been ripping out their carpets. The hard floor industry has had a really good PR over recent years. It has made them a fortune.
People, started removing their carpets & did find the asthma improved for a short while.
Of course it did, they removed the filter that contained all the asthma triggers. But…
Not only did the asthma come back, it got worse!!!
They didn't replace the giant air filter (the carpet).
All they needed to do was get it cleaned. Probably saving about £900.
·         About 10% of the population suffer from Asthma. For 70% of the asthma sufferers the cause is Dust Mite Allergens.
Most Dust Mites, (about 80%) are found in Mattresses & Pillows.
The rest are found in your carpets.
When we sleep, we all shed approximately 1gram of skin per week in our beds, (Which is the dust mites favourite food) and we, produce about a pint of water of sweat per night.

This is the perfect living conditions for the dust mite.
The best way of getting rid of dust mites from your mattress is to have it cleaned about once per year, vacuum about once a month and ‘air’ the mattress everyday..
We can also apply a treatment that will completely eliminate Dust Mites for up-to 18 months, in carpets & mattresses.
So in conclusion:
Carpets act like air filters & should be cleaned 1-2 times per years. Don't just clean your carpet for visual reasons. Clean them for health & Hygiene reasons as well, because you never know when you might drop your favourite biscuit.
What have you dropped onto your carpet only to pick it up, give it a wipe and eat it? Let me know in the comments box below.

By Kevin Goodwin, Direct Cleaners Ltd, 

Mick always does a great job cleaning our carpets. He is conscientious, honest and I like his positive attitude - nothing too much trouble. Thank you so much, carpets look great!!
Mrs White, Wimbledon

Totally reliable service from booking to completion of the cleaning. Efficient and clean service with minimal disruption.
Jan Dennis, Wimbledon

Thursday, 6 November 2014

Direct Cleaners November Special Offer

Our November Special Offer has now been released to our subscribers.

Go to to get instant access to our very best deals & offers.

Every month we send all subscribers to our Direct Cleaners Special Offers, our very best prices, deals, free gifts and offers. If you are not on this list you will not receive the offer. We do not release these offers publicly on our website. You can only subscribe on the above link to get access to these offers.

This Months offer gives you a fantastic deal to get your carpets cleaned before Christmas, AND if you want an EVEN BETTER deal and can wait until January to have your cleaning done, then I think you'll be really impressed with this.

Go to the link above now, and add you name and email address and you will get INSTANT access to this months Special Offer.

I look forward to see you soon.

Kevin Goodwin

Saturday, 1 November 2014

Why you Should Always WOW Customers and Clients & How to

Based on a study of human nature. People generally want four things:

§  To be liked, loved and respected. (Recognition).

§  Dependability

§  A High Level of Quality & Service

§  Visual Appeal.

These four principles should apply to every business, past, present & future.

BUT when we want to WOW the customer… CUSTOMER SATISFACTION IS NOT ENOUGH.

Wow the CLIENT with above and beyond service and get their loyalty… Why would they want to go anywhere else?

There are 3 types of clients:

   Dissatisfied clients – Get less than they expected.

   Satisfied clients –Get what they expected. (woopy dee)

   Wowed clients -Get more than they expected. (This is the key to loyalty)

So Always Aim To…

“Do What You Do So Well And So Uniquely That Your Customers Can’t Resist Telling Others About You.”

Ask yourself, after you leave the client, will the client NOT be able to tell all their friends, and everybody else they encounter about you?

Wow your customers with Giveaways and Rewards

We all love a free gift, and they’re a fantastic promotion. Everyone likes a freebie. Some people will buy a product just to get the free gift! People love to receive something for nothing, so why not include free gifts with a certain products or a minimum spend.

When choosing FREE GIFTS try pick something you can add your company details too, and something with a value, that is useful so it will be kept and not discarded.

We give a Free ‘lifetime supply’ of Professional Eco Stain Remover to clients who spend over £120 + vat. Oh and free stain removal callouts.

Radical Ideas for WOWing Your Clients

During a survey, companies were asked what their most radical ideas were for WOWing a client.

Here are some of the ideas:

1) The Birthday

Susan from a recruitment company learned the birthday of one of her key clients. With the help of that person's manager, she threw a birthday party for her that included all of the trimmings...presents, a large cake, and great food. The recruitment company covered all of the expenses.

2) Random Acts of Under-Charging 

A firm decided to play with the idea of "random acts of kindness."

Their version was to under-charge certain clients. They printed the following message on their invoices:

“You may notice that we under-charged you on this invoice. This is simply our way of saying Thank You for your business”.

3) Don't Buy From Us

An employee got a call from a prospect. He knew that his company could do a reasonable job, but their number one competitor could do it better. So, he told the prospect exactly that, and who the competitor was.

4) Pay Us What You Think We're Worth

A firm in the Northeast empowered their account manager, in this unique way.

He was told to tell the next client he invoiced, that “they can choose the price they want to pay based on what they think the service is worth”.

If you had to do this, how would it make you look at your service?

What were the outcomes from some these radical ideas?

They reported new orders, expanded relationships, and referrals were received almost immediately.

So how about creating your own radical idea. Make it all about WOWing the client. Forget about any expectations for the outcome! Just see what happens.

To finish. (By Earl Nightingale, Lead the Field)

Here’s a fun and interesting exercise for you to try because all sorts of wonderful things can begin to happen. But you have to put in a bit of effort!!

Imagine meeting the most important person in the world. It could be The Queen, a film star, a pop / rock star, the prime minister… whoever.

Now, How Would You Act When You Actually Met This Person? How would you treat them? Would you be smiling? Would you treat them with respect? Would you be interested in them?

Now, Here’s the fun bit: Treat every person you meet, as the most important person on earth.

Do that for three excellent reasons.

1.    As far as every person is concerned, he or she is the most important person on earth!!

2.       That is the way people ought to treat each other.

3.       By treating everyone that way, we begin to form a very healthy and important habit.

There is nothing in the world that men, woman and children want and need more than self-esteemthe feeling that they’re LIKED AND RESPECTED, they’re important, they are recognized and that they count.

They will give their business, their respect and their loyalty to ANY person who fills this need. 

So don’t forget: Always WOW The Client

Let me know how you wow your clients, customers in your job or business in the comments below.

By Kevin Goodwin, Direct Cleaners Ltd,
The best carpet cleaning we have ever had in our offices. The carpets look fantastic and the team were a pleasure to deal with, definitely recommend.
Care based in London, 25 October 2014


Direct Cleaners provided an excellent job, which exceeded my expectations. Our carpets and rugs were greatly improved by their thorough cleaning and the representatives were all friendly, professional and courteous. I would not hesitate to recommend this company.

Ms Rebecca Binns based in London, 15 October 2014
They were helpful polite and accurate with the estimate, they did the job in under the normal time at my request and the results and fantastic.
Mrs Cheryl Gosden based in Redhill, 25 September 2014