Tuesday, 24 February 2015

Is Your Cleaner Really Green? 7 Deadly Sins of Green Cleaning Products

Eco cleaning is not just about using a new eco product, it’s about the whole process, from
manufacture, transportation, application and disposal. Here are the most important issues you should be considering when choosing and using eco cleaning companies and products.

1.         Hidden Trade-off.
The disposal issue. Every cleaning system, whether it’s eco or not has to be disposed of in a safe way. Eco products still contact chemicals, which in the wrong environment, could cause more harm than the good it was intended to do. The method and system a company has for its chemical (eco or not) disposal can be as important as the product itself.

2.         No proof of ‘Greenness’.
There are many products on the marking that are very cleaver at looking green. Just because a product had a nice green leaf or flower on it does not mean it’s truly green. Do some research and look for approved Green logo’s on a product to make sure it really is what it is claiming to be. GreenSeal, EcoLogo, and the Green WoolSafe Logo are good guides to look for.


3.         Vagueness – “All Natural”.
Again, this is companies being very cleaver with the wordings they use to mislead us into buying products that look green. Just because it says on the label or ad, ‘derived from natural sources’ does not mean it is green. Think about it, almost everything is derived from natural sources.

4.         False Labels, suggestions and made up guilds.
Some companies and even made up their own accreditation in order to put an official looking logo on their product or ad. Like the advice about, do your research.

5.         Irrelevance
Some companies still claim ‘CFC Free’, which has been banned since 1987! If it says it’s free from products that have been out of use for years is irrelevant, but it still goes on the label to mislead you into thinking it’s a great green product.

6.         What is the packaging saying to you.
Just because it has an eco-friendly product inside the bottle, which is good, is the packaging doing its bit to cut down on land fill and unnecessary waste? Is there any unnecessary packaging? Can you get the product in higher concentrations? Can you reuse the packaging? Can you recycle the packaging (last resort)?

7.         Fibbing
Some companies claim what they are not. It is very easy to claim Green and Eco credentials, but it can be quite a challenge to live by this and not always practice what they preach.

Green cleaning is an offering many companies claim, because it’s a very easy marketing angle to focus on, but as we can see there are many aspects to eco claims and not everything is equal when it comes to what it says on the label.


Kevin Goodwin, Direct Cleaners Ltd,  http://www.directcleaners.com info@directcleaners.com 020 86871

Wednesday, 11 February 2015

A New Arrival

I am very proud to say my wife Katharine gave birth to a beautiful baby daughter on Sunday 8th
February. This is our first child and already we are starting to appreciate the joy, challenge and learning curve of bringing a new person into the world.

Evelyn Elizabeth Goodwin weighed in at 7.4lbs and is obviously very beautiful. I am fortunate enough to be able to take time away from work and spend some quality time with Katharine and Evelyn.

It has also made me realise why having a well organised, clean home before the arrival is so important, as we now have rooms full of baby furniture and baby furniture boxes, that I have now almost finished assembling…

Not only this, but you also think about your in-door environment you are bringing a baby into.

Obviously, I have been very aware of eco cleaning products over the last 15 or so years and have been using these products in my business for almost this time.

When it comes to cleaning my own carpets, I wouldn’t use any product other than a non-detergent, micro-splitting product with a fresh water rinse. This is the only way to guarantee no chemicals are left in the carpet after cleaning. Especially now when I know a baby will soon be crawling on them.

Of course, while I’m away from the business, I still need to make sure my guys are kept busy till I get back. So as an incentive, I want to give you £50 off any Eco cleaning you have before the end of February 2015. It could be for any carpet or hard floor cleaning.

We can also offer rug cleaning, but for orders of over £200.

Obviously, I can only offer this on a first come first serve basis and don’t forget we are at least one man down at the moment, so when the slots are booked, that’s it, the offer will be withdrawn.

All you have to do is call Sue at the office on 020 8687 1711 and quote reference 105/Feb15 or email at office@directcleaners.com and we will arrange your free consultation and written quotation.

Ok, I think it’s time for another feed so I’d better go and check on Katharine and Evelyn to see if there is anything I can do to help…


Kevin Goodwin, http://www.directcleaners.com